You know that iconic scene, at the end of The Matrix (the original!), when Neo suddenly “gets it.” He picks bullets out of thin air as if they are cute and curious little things. As the next installment of The Matrix comes out I’ve been thinking, what’s the equivalent of…


Over the last year I became the proud owner of The Furry Lisa, among several other one-of-a-kind digital creations often referred to as “crypto art” or “NFTs” (non-fungible tokens — a special type of cryptographic token and digital contract that represents something specific and unique as opposed to Bitcoin and…


As we pull ourselves out of the ditch that was 2020, there are a few major themes of the future I’m particularly excited about. Like previous years, I am sharing them as a way to connect more dots, meet more founders, and solicit input to further develop these ideas. No…


The pandemic is not only forcing us to reconsider how we work, it’s also unlocking gains — and potential efficiencies — we accrued but never fully realized. The implications are far reaching and worthy of consideration.

No doubt, within teams and organizations, this pandemic has forced us to make tough decisions and has accelerated our adoption of new tech and business practices that enable us to work remotely. A less discussed result of this black-swan event, especially as we emerge out of it, will be the…


If new mediums take off only when they fundamentally change our everyday life, what are the daily implications of augmented reality? What are some principles for the adoption of new mediums?

On the prospects of augmented reality, opinions vary widely in my conversations with fellow investors, designers, and technologists. Many investors consider the space “many years away,” “un-investable,” “not practical,” and “far from certain.” …


In the age of A.I. and machine learning, just being more productive won’t cut it. The future belongs to the creatives.

The Productivity-Creativity Inversion

When leaders face the challenge of scaling their teams, they hire people to replicate many of the tasks they were doing. …


I’ve received over a dozen emails and calls in the past year asking about lessons learned from Prefer, a team I helped gather and advise that ultimately shut down. Among all the ideas and new teams I’ve encountered, Prefer is still one of those products that I believe needs to…


Product teams tend to be all about launches. They develop projects in secret, then focus all their attention on the big release. But what about the middle of product development? That’s when you’re struggling to figure things out and when you learn the most.

Within the companies I know, teams…


Forecasting the future is a fun exercise. I like to ask the question, “what about our work and lives today will feel ridiculous ten plus years from now?” What about the future will feel obvious in retrospect?

Future forecasts are not an investment thesis because innovations, no matter how exciting…


Excited to launch a collaboration with Jessica Hische, an amazing lettering artist and illustrator I deeply respect and have known since the early days of Behance. Alongside the launch of THE MESSY MIDDLE, Jessica transformed three of the book’s 100+ insights into a limited series of illustrations. …

Scott Belsky

founder @Behance, cpo @Adobe, early stage investor and product obsessive; author of Making Ideas Happen and The Messy Middle. http://scottbelsky.com

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